Who's Adnen?

Adnen in a nutshell

Adnen was born and raised in a small town in Western Germany to Tunisian parents. He finished his high school and accomplished his studies in International Business at the University of Paderborn and at the San Diego State University California, USA.

After returning to Germany from his study year in the U.S., Adnen started to help young high school students to better perform at school as a private tutor and motivational coach.

Two years into this activity, he immigrated to Tunisia, the native country of his parents, working as a manager at the production plant of a major supplier for the German automotive industry. Today, Adnen is a well-known coach, public speaker, trader, and entrepreneur.

What does Adnen do?

Adnen is an International Business economist and for several years has been a manager for a German cooperation in the automotive industry. Nowadays, Adnen is a certified coach for soft skills and an entrepreneur. His current business, The German Lab, where he is the founder and CEO, is an online platform where German learners and German teachers meet.

Adnen as a public speaker and coach​

In 3rd grade at elementary school, Adnen participated in a speaking and reading contests for the first time and won a medal. During the following years, he went on to holding a speech for the high school graduation class of 2005.

 Meanwhile he spoke in public in both German and Arabic on numerous occasions at school, the local community, the university, several clubs, and during associative work. He became popular for his natural speaking ability and quickly evolved into a precious presenter.

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Throughout his teenage period and up to recent years, Adnen has been a private tutor which made him discover his passion and develop his talent for motivational coaching.

First, for high school and university students, Adnen is now a motivational coach and soft skills trainer with a proven track record for aspiring entrepreneurs.

Workshops and Conferences

Adnen as a manager

For the next five years, successfully satisfied the German car manufacturers on a daily basis. Additionally to his main task, he significantly changed the visual management by creating numerous visual boards simplifying the operators’ work significantly in the production line.

He also trained co-workers in both effective time management and public speaking. For this purpose, he went on to create a time management tool according to the Eisenhower principle, which was distributed among the entire production plant. After regular working hours, he taught co-workers German as a foreign language.

Furthermore, he took charge of preparing the content for the company’s new internet website and created a new, compelling company presentation which he presented to the visiting company owner and shareholders, ultimately earning standing ovations.

Adnen as an entrepreneur

Adnen is an entrepreneur at heart. Being interested in commerce since the age of 12, Adnen started his first sales adventure by picking flowers in the neighboring forest and selling them on the street.

In his adolescence, he experimented with trading electronic devices on eBay during the platform’s early days. Today, he is the founder and CEO of TheGermanLab, the online platform for learning German as a foreign language.

TGL allows German language learners to easily identify and connect with highly qualified German language teachers online from anywhere in the world.

The TGL platform also acts as a hub for all necessary information around the language, embassy appointments, visa requirements, and checklists.

Adnen's Philosophy

I am a strong advocate of the concept „live and let people live“. Everybody is different and every person has a story. So to have your own special life philosophy is to believe fully in yourself and your capabilities. To never let yourself down. To never allow yourself to doubt your abilities, no matter how weird and bizarre you might come across to the people next to you.

You should distance yourself from negativity, and not make other people’s decisions. At the end of the day, you know best what’s good for you. You must master your life in your own, unique way. It’s the only way to truly be of service in this world. In three words: believe and succeed.